The LACOSTE legend was born in 1933, when Rene Lacoste revolutionized men’s fashion replacing the classical woven fabric, long sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. The LACOSTE art of living expresses itself today through a large collection of apparel for men, women and children, footwear, fragrances, leather goods, eyewear, watches, belts and home textiles. More than 80 years after its creation, LACOSTE has become an urban lifestyle brand which exemplifies elegance and comfort.
- Inspired from chic, high performance sports
- Comfortable and innovative product to free the body and mind
- Combination of elegance and comfort
- Being at ease to embrace life’s movement and move forward
LACOSTE looks at life in an optimistic way by telling itself it is a beautiful sport: a sport in which you compete with elegance, show off your panache, and combine a quest for performance with an eye on elegance. LACOSTE gives self-confidence to those who want to win the match “en beaute”.